Dimanche, 5 of septembre of 2010
Can you afford not to be concerned !
Learn from GUCCI, JAEGER-LECOULTRE, ROSY BLUE DIAMONDS, WWF, UNCTAD, HEC Lausanne University and many more luxury brands, NGO and Corporate Responsibility experts.
Join the leaders of the Sustainable Luxury community for a one day highly interactive workshop on September 28, 2010 in Lausanne/Switzerland, to learn, share, network and experiment among CR peers, NGO, Academia and experts.
Unique workshop.
Early Bird price until August 25, 2010.
PUMA and the United Nations Environment Programme (UNEP) were joined on January 06 by the Indomitable Lions – Cameroon’s national football team – with team captain Samuel Eto’o, to announce a strategic partnership to support biodiversity worldwide and specific initiatives in Africa.
The ‘Play for Life’ partnership will support the 2010 International Year of Biodiversity by raising awareness about habitat and species conservation among football fans and the general public during worldwide football events, including the Orange Cup of African Nations in Angola later this month and international friendly games leading up to the FIFA World Cup 2010 in South Africa. With 12 African football team sponsorships to its name and a history of innovation with Africa, PUMA is uniquely positioned to help drive this effort with UNEP.
The International Year of Biodiversity (IYB) is a global initiative launched by the United Nations for 2010 to help raise awareness on the importance of biodiversity and to encourage worldwide action to conserve plants and animals and the environments in which they live. The ‘Play for Life’ campaign focuses on Africa, a continent that hosts exceptional biodiversity.
At their ‘Play for Life’ press conference in Nairobi, Kenya, PUMA unveiled their key fundraising lever, the revolutionary new Africa Unity Kit – the world’s first ‘continental football kit’ designed to be worn by the 12 African football national teams that PUMA sponsors. These include the World Cup qualified teams Ghana, Cameroon, Ivory Coast and Algeria who are headed to the Africa Cup of Nations’ with hosts Angola and the national teams of Egypt, Mozambique, Togo and Tunisia, as well as non-qualified federations of Senegal, Morocco and Namibia. Puma also sponsors some of the continent’s best players – Samuel Eto’o, Emmanuel Eboué and John Mensah.
The Africa Unity Kit has been approved by FIFA who have officially recognised it as the Official 3rd kit to be worn by those PUMA-sponsored African teams.
The fifth edition of the Natural Beauty Summit 2009, organized by ITEC France, took place in Paris last November, 23rd to 24th and gathered 200 participants from the cosmetics industry.
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In preview, an excerpt from the UNCTAD seminar debriefing on « Redefining Sustainability in the International Agenda » which took place Jan 20-21, 2010 in Geneva.
« The fashion and luxury industries have the strategic potential to shape consumer values and aspirations and to redefine the concept of excellence in a way that goes beyond traditional economic aspects to integrate social and environmental elements.
Luxury production and sustainable biodiversity are not complete opposites; many luxury items were originally crafted by skilled artisans in indigenous communities. They were not made to be disposable, but to last over generations.
CITES has species listed that have gained in economic importance. There is still a struggle to get species on list and in appendices, such as the bluefin tuna, which because of overfishing, will soon become a luxury product. Most industries should be checking the CITES lists for compliance. However, trade in wildlife products that are legally acquired can represent enormous income for local communities; for example, ranching and farming of reptiles have helped to increase species population, like salt water crocodiles in Australia. Such conventions and their quotas are not a burden to business, but allow for species continuation for sustainable business. The trade in species, and not just endangered species, is huge. CITES could work in a way that it becomes a certification system for sustainable trade.
Giving up trade in an unsustainably produced product does not equate to giving up business opportunity; in fact the opposite is true, as consumers become more aware and brand loyalty can diminish if products are seen as unethical. Often, reactive behaviour leads to proactive behaviour on the part of the industry to meet consumer expectations of quality. Luxury product consumption is minute compared to mainstream products, yet it is an aspirational form of consumption that influences the mainstream.
Because luxury operates on a scale much smaller than mass retail, and with higher margins, it is able to handle issues more quickly and effectively, and to drive innovative technologies in sustainable luxury. The luxury industry should achieve excellence in its own operations and supply chains, and thus create new trends, values, and ethics.
Every level of partnership is still necessary to take the agenda forward, including measures such as signing up to sustainability principles of NGOs such as Greenpeace and Rainforest Action Network. One hundred percent traceability and transparency are still among the greatest goals to be achieved. It is clear that the younger generation is driving this transformation….
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