Dimanche, 5 of septembre of 2010
Can you afford not to be concerned !
Learn from GUCCI, JAEGER-LECOULTRE, ROSY BLUE DIAMONDS, WWF, UNCTAD, HEC Lausanne University and many more luxury brands, NGO and Corporate Responsibility experts.
Join the leaders of the Sustainable Luxury community for a one day highly interactive workshop on September 28, 2010 in Lausanne/Switzerland, to learn, share, network and experiment among CR peers, NGO, Academia and experts.
Unique workshop.
Early Bird price until August 25, 2010.
Be part of key discussion on Sustainable Luxury 2.0 by booking your place and join the leaders of the growing sustainable luxury community. The audience size will be limited.
Lausanne, Switzerland
The debate surrounding sustainable luxury is not new, but very prevailing as luxury consumers’ expectations and behaviors evolve rapidly. The traditional definition of luxury as ‘anything unneeded’ is neither helpful nor relevant in today’s markets. Luxury has become both a commendable and widely obtainable need and necessity.
When it comes to corporate responsibility, luxury companies don’t become model citizens overnight. But merely complying with public demands for responsible practices won’t protect them very long or even contribute to solve social or environmental problems.
But, how to be good and do well ?
What do the terms such as ethical consumerism or discerning luxury consumption really tell us about future luxury spending habits? How to go beyond mere compliance to gain a competitive advantage? How best in class luxury companies succeed in their endeavor of changing their stakeholders’ behaviors? How to make a real difference to society in reinventing a new business model? How to future-proof its company and ensure sustained value for all stakeholders ?
The Atelier of Sustainable Excellence™ aims to provide a learning & sharing platform for engaged CSR/Sustainability professionals from the luxury/prestige sectors, academia and non-governemental/not for profit organisations to :
Provisional program and confirmed speakers.
Program may subject to change. Number of participants will be limited. Registration and inquiries
In crisis time, it is important for any community to face difficulties and address solutions. In France, a recent SOFRES poll indicated that 58% of employees do not trust their employer. Many workers of the luxury industry, especially within watch factories and companies, struggle to keep their job and are evolving in a harassing stressed environment.
Former employees of KPMG in the UK decided to set up a specific tool for companies that want to improve their performance and establish responsible and ethical practices. GoodCorporation was born. It is a responsible business auditing company founded in 2000 by a group of former partners and directors of KPMG Consulting who wanted to create a straight-forward and transparent system which would enable companies to assess their ethical business practices in a credible way. Its aim is to drive up standards in business life by assessing companies against the GoodCorporation Standard. Developed in association with the Institute of Business Ethics, the GoodCorporation Standard assesses all areas of business management and is independently verified by the Accreditation Council. Many worldwide companies have already been assessed, such as Total, DHL and GDF-Suez, and new tools for Small and Medium Enterprises have also been developed.
The company now offers its services in Switzerland. It is a real added value for any organization (international or smaller ones, but also profit and non-profit ones) as it helps managers to point out the malfunctions and implement adapted solutions. www.goodcorporation.com
« Let your social and environmental conscience be your guide » can be a successful and durable strategy for a firm. This is the first book to explain how following a vision for the earth and for society can be a powerful route to profits for small and medium sized companies.
Companies on a Mission explains that mission-driven companies appreciate and leverage traditional strategic principles—with a twist—to win in the marketplace. By clearly and pragmatically laying out this argument, author Michael V. Russo crystallizes for enlightened businesses what Michael Porter made clear for mainstream firms years ago. The book shows that a mission-driven approach creates significant barriers to imitation by larger, established rivals. Mission-driven firms build their brands on authenticity. Only you are you. And, authenticity builds customer loyalty. Later in the book, Russo moves beyond the firm level to look at these companies in context. He finds, for instance, that just as specific industries often develop in geographic clusters, mission-driven companies also aggregate. But, they put down roots where other businesses are pursuing complementary goals. Portland and the Bay Area are two such hotbeds. This allows for cooperation, as opposed to breeding stiff competition.
The rise to prominence of mission-driven companies like Patagonia, Seventh Generation, Kettle Foods, and Calvert Group is undoubtedly the result of powerful trends in consumer markets, including the rise of conscious consumerism, the transparency movement, and fallout from global competition. Most books that address social and environmental issues are focused on large corporations, crafted as autobiographies by CEOs, or written as moral calls to action without regard for the bottom line. Companies on a Mission both chronicles a movement and provides grounded guidance to entrepreneurs and managers who wish to join the wave. For these readers, this book is a one-of-a-kind bible.