Dimanche, 5 of septembre of 2010
Can you afford not to be concerned !
La Fondation de la Haute Horlogerie supports The Atelier of Sustainable Excellence, an exclusive workshop which aims to provide a learning & sharing platform – for CSR/Sustainability professionals from luxury, prestige and beauty companies, academia and NGO.
The event will take place in Lausanne/Switzerland on September 28, 2010
More news about La Fondation de la Haute Horlogerie
Learn from GUCCI, JAEGER-LECOULTRE, ROSY BLUE DIAMONDS, WWF, UNCTAD, HEC Lausanne University and many more luxury brands, NGO and Corporate Responsibility experts.
Join the leaders of the Sustainable Luxury community for a one day highly interactive workshop on September 28, 2010 in Lausanne/Switzerland, to learn, share, network and experiment among CR peers, NGO, Academia and experts.
Unique workshop.
Early Bird price until August 25, 2010.
Be part of key discussion on Sustainable Luxury 2.0 by booking your place and join the leaders of the growing sustainable luxury community. The audience size will be limited.
Gucci’s newly designed packaging is FSC-certified and recyclable. Image courtesy of Gucci.
« If we wait for customers to make sustainable development a condition for purchasing, then nothing will happen. It’s as if green products were somehow not normal. They are normal, it is the other products that are not normal. It’s up to us to work out how to make green products the new normal. » –
as said by PPR (which owns Gucci Group) chairman and chief executive officer François-Henri Pinault weighed in on customers unpreparedness to pay extra for sustainable development, in an interview with WWD.
The newly designed luxury packaging has undergone a major transformation. According to the press release, the bags, boxes, and tissue paper no longer have plastic laminate surfaces (not uncommon in luxury packaging); ribbon and garment bags have been switched from polyester to cotton; and the bags provide transparency and read: « This shopping bag is FSC certified and made of 100% recyclable material ».
The luxury brand is also cutting down on excess packaging altogether. Shoes will be packed in one flannel instead of two. Gift boxes will only be given out when requested. Gucci is going to replace all of its mannequins with a new eco-friendly version, designed by Frida Giannini, made with shockproof polystyrene–a long-lasting and 100% recyclable raw material–fully made in Italy and finished with water-based paints.
Surely these efforts are applaudable, but replacing all the mannequins? We’re not sure what they’re planning to do with the old ones but it would make a lot more sense to hold on to them before creating and replacing more long-lasting mannequins. Apart from packaging Gucci is pursuing energy-saving initiatives in their retail stores and also aims to reach the following targets by the end of this year: a reduction of 35 tons of plastic waste; a reduction of 1,400 tons of paper consumption; a reduction of about 10,000 tons of Co2 emissions; and a reduction of about 4 million litres of gas oil consumption. Source PPR press release.
