Sustainable Luxury, Beauty & Sport

Learn from GUCCI, JAEGER-LECOULTRE, ROSY BLUE DIAMONDS, WWF, UNCTAD, HEC Lausanne University and many more luxury brands, NGO and Corporate Responsibility experts. 

     Join the leaders of the Sustainable Luxury community for a one day highly interactive workshop on September 28, 2010 in Lausanne/Switzerland, to learn, share, network and experiment among CR peers, NGO, Academia and experts.  

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Unique workshop. 

Early Bird price until August 25, 2010.  

“Our members tell us that the single most challenging aspect of sustainability strategy is rollout in large and complex organizations. This dilemma can seem even more challenging, even impossible when an economic crisis is in full swing,” stated Professor Corey Billington, Director of the CSM – Forum for Corporate Sustainability Management at IMD at the recent CSM event held mid September in Lausanne. Professor Corey works with Deputy Director of the CSM, Dr Aileen Ionescu-Somers.

During this 2 days event, organised by IMD, about 30 CSR professionals from the private and public sectors gathered to discuss about « How to keep on track during a crisis »

Key findings were summarized as follows (source IMD-CSM)

Companies are facing the following “pain points” during the crisis when working to keep on track with their sustainability strategies:

• increased focus on short term results and survival;
• growing uncertainty about the long term;
• increased fear leading to paralysis and lack of decision;
• resource constraints;
• increasing complexity in aligning with stakeholders;
• decreasing share of attention for sustainability issues and strategies.

The following solutions were envisaged:

• Quantify your business case for sustainability as extensively as possible.
• Position sustainability as a clear positive contribution to the strategic redirection of the business.
• Mobilize resources in innovative ways.
• Define a long-term horizon integrated with radical sustainability innovation. Build the corresponding business case for new products, technologies and business models related to sustainability.
• Build a cross-sectoral, integrated vision, to support the mainstreaming of sustainability issues. Build it from topics that are high on the agenda (such as climate) in terms of their economic relevance, or that can produce “quick wins”.
• Fundamentally re-design processes, re-allocate resources and improve priority setting to compensate for the resources crunch.
• Refer to legislation and be more active in political advocacy.

For more information about IMD CSM Forum and Research or How Luxury and beauty brands can leverage the benefits of Sustainability ?

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Well … The battle is ON ! Which cosmetic summit will attract CEO, Executive, marketing guru, R&D specialist and CSR specialist, etc daring to seriously embed CSR in their corporate strategies …. For the first time, an international summit covers the major issues faced the beauty industry faces concerning sustainability, natural, organic, fair trade and ecological products… The Sustainable Cosmetics Summit will cover these and other major issues in Frankfurt, November 16-17th…

ITEC France will be organising the 3rd edition of the Natural Beauty Summit on November 23 and 24, 2009 in Paris. Great topic in perspective « Naturals Cosmetics, laying the foundations for sustainable development« . Supported by leading certification companies (BDIH, Cosmebio, IBD, NSF, Ecocert, Soil Association and Quality assurance), the programme soon to be unveiled will certainly be at the level of the expectation and challenges faced by Natural Cosmetics companies. Are we at the eve of the   « Natural Cosmetic 2.0″ ?. Should this summit change it’s name (and positioning…) and be called « Sustainable Beauty Summit » to be more in tune with the real shift taking place in the beauty industry ? Will it be organised in a sustainable way ? Are they walking the talks ? Well …

By Christopher H. Cordey